We are pleased to announce the release of a unique and culturally rooted book that celebrates India’s age-old scent traditions —
“Sugandh: The Indian Wisdom of Fragrance Making” by Archana Mehrotra.
This book is not just a manual. It is a deeply personal and professional journey into the rich world of Indian perfumery, crafted to educate, inspire, and preserve a legacy that has existed for generations.
Why This Book Matters
India has always been a land of natural fragrance — from temple incense and floral garlands to handmade attars and herbal oils. Yet, much of this knowledge has remained undocumented or passed down orally.
“Sugandh” bridges this gap. It captures the time-tested processes, ingredients, and business know-how of Indian perfumery — making it accessible to today’s readers, students, artisans, and entrepreneurs.
What You’ll Learn from Sugandh
Written in a clear and professional format, “Sugandh – The Indian Wisdom of Fragrance Making” includes:
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A historical overview of Indian perfumery and its global relevance
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Natural ingredients used in fragrance creation: attars, essential oils, and resins
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Understanding fragrance families, top/middle/base notes, and blending logic
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Setting up a small perfume lab or studio with the right tools
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Fixatives, ageing techniques, and formulation methods
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Step-by-step guide for crafting both oil- and alcohol-based perfumes
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Packaging and branding for Indian and export markets
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Challenges in the Indian scent industry and how to overcome them
This is a perfect read for beginners, small business owners, and fragrance enthusiasts who wish to combine passion with purpose.
From the Author: Archana Mehrotra
“Perfume is not just a product. It’s a memory, a devotion, a science, and a celebration of nature. Sugandh is dedicated to my father, who was a perfumer himself, and to every unsung artisan keeping this tradition alive. With this book, I hope to pass on what I learned — with honesty and respect for the craft.”
— Archana Mehrotra
Book Availability
“Sugandh – The Indian Wisdom of Fragrance Making” will soon be available in both Paperback and Digital formats on:
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Amazon India
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Flipkart
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Google Books
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Our official website
Stay connected for updates on pre-order offers and release dates.